Gloria DeSandro, Senior VP of Marketing at WebPT, discusses the evolving marketing landscape for rehab therapy clinics in her webinar. With the shift away from sole reliance on physician referrals, she emphasizes the need for clinics to adopt effective marketing strategies to attract new patients and compete against larger practices. As patient behavior changes, with an increased focus on choice and online research, clinics must innovate their marketing approaches to thrive in a competitive environment. The session includes a Q&A segment to address participant questions.
